{"id":1385,"date":"2024-05-02T08:09:00","date_gmt":"2024-05-02T08:09:00","guid":{"rendered":"http:\/\/localhost\/?p=1385"},"modified":"2024-05-03T16:51:57","modified_gmt":"2024-05-03T16:51:57","slug":"whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias","status":"publish","type":"post","link":"https:\/\/bdia.pli.edu\/index.php\/2024\/05\/02\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\/","title":{"rendered":"What\u2019s the marketing piece that creates the most compliance risk for RIAs?"},"content":{"rendered":"<p>In my opinion, it\u2019s the website.<\/p>\n<p>With the SEC\u2019s scrutiny of Marketing Rule compliance, I believe the SEC is closely scrutinizing Forms ADV filed by RIAs, and to the extent that RIAs indicate they are referencing testimonials, endorsements, third-party ratings, predecessor performance, hypothetical performance, or specific investment recommendations in their marketing materials, this gives the SEC an impetus to review the adviser\u2019s marketing materials.<\/p>\n<p>The marketing piece most easily accessible to the SEC is the RIA\u2019s website, the address to which is also listed on the Form ADV.<\/p>\n<p>Read more <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7191437641668542464?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7191437641668542464%29\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my opinion, it\u2019s the website. With the SEC\u2019s scrutiny of Marketing Rule compliance, I believe the SEC is closely scrutinizing Forms ADV filed by RIAs, and to the extent that RIAs indicate they are referencing testimonials, endorsements, third-party ratings, predecessor performance, hypothetical performance, or specific investment recommendations in their marketing materials, this gives the &hellip; <a href=\"https:\/\/bdia.pli.edu\/index.php\/2024\/05\/02\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What\u2019s the marketing piece that creates the most compliance risk for RIAs?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":95,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23,24,21],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","hentry","category-compliance","category-enforcement","category-regulatory"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"In my opinion, it\u2019s the website. With the SEC\u2019s scrutiny of Marketing Rule compliance, I believe the SEC is closely scrutinizing Forms ADV filed by RIAs, and to the extent that RIAs indicate they are referencing testimonials, endorsements, third-party ratings, predecessor performance, hypothetical performance, or specific investment recommendations in their marketing materials, this gives the\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Richard Chen\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bdia.pli.edu\/index.php\/2024\/05\/02\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Legal Perspectives on Current Regulatory Developments for BDs and IAs |\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What\u2019s the marketing piece that creates the most compliance risk for RIAs? | Legal Perspectives on Current Regulatory Developments for BDs and IAs\" \/>\n\t\t<meta property=\"og:description\" content=\"In my opinion, it\u2019s the website. With the SEC\u2019s scrutiny of Marketing Rule compliance, I believe the SEC is closely scrutinizing Forms ADV filed by RIAs, and to the extent that RIAs indicate they are referencing testimonials, endorsements, third-party ratings, predecessor performance, hypothetical performance, or specific investment recommendations in their marketing materials, this gives the\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bdia.pli.edu\/index.php\/2024\/05\/02\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-05-02T08:09:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-05-03T16:51:57+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What\u2019s the marketing piece that creates the most compliance risk for RIAs? | Legal Perspectives on Current Regulatory Developments for BDs and IAs\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In my opinion, it\u2019s the website. With the SEC\u2019s scrutiny of Marketing Rule compliance, I believe the SEC is closely scrutinizing Forms ADV filed by RIAs, and to the extent that RIAs indicate they are referencing testimonials, endorsements, third-party ratings, predecessor performance, hypothetical performance, or specific investment recommendations in their marketing materials, this gives the\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#article\",\"name\":\"What\\u2019s the marketing piece that creates the most compliance risk for RIAs? | Legal Perspectives on Current Regulatory Developments for BDs and IAs\",\"headline\":\"What\\u2019s the marketing piece that creates the most compliance risk for RIAs?\",\"author\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/author\\\/richard-l-chen\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/#organization\"},\"datePublished\":\"2024-05-02T08:09:00+00:00\",\"dateModified\":\"2024-05-03T16:51:57+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#webpage\"},\"articleSection\":\"Compliance, Enforcement, Regulatory\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bdia.pli.edu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bdia.pli.edu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/category\\\/compliance\\\/#listItem\",\"name\":\"Compliance\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/category\\\/compliance\\\/#listItem\",\"position\":2,\"name\":\"Compliance\",\"item\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/category\\\/compliance\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#listItem\",\"name\":\"What\\u2019s the marketing piece that creates the most compliance risk for RIAs?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bdia.pli.edu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#listItem\",\"position\":3,\"name\":\"What\\u2019s the marketing piece that creates the most compliance risk for RIAs?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/category\\\/compliance\\\/#listItem\",\"name\":\"Compliance\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/#organization\",\"name\":\"Legal Perspectives on Current Regulatory Developments for BDs and IAs\",\"url\":\"https:\\\/\\\/bdia.pli.edu\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/author\\\/richard-l-chen\\\/#author\",\"url\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/author\\\/richard-l-chen\\\/\",\"name\":\"Richard Chen\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d79363a91be42e785d03abf740d781c57a36abd6d35609eb7edc665afaedb561?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Richard Chen\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#webpage\",\"url\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/\",\"name\":\"What\\u2019s the marketing piece that creates the most compliance risk for RIAs? | Legal Perspectives on Current Regulatory Developments for BDs and IAs\",\"description\":\"In my opinion, it\\u2019s the website. With the SEC\\u2019s scrutiny of Marketing Rule compliance, I believe the SEC is closely scrutinizing Forms ADV filed by RIAs, and to the extent that RIAs indicate they are referencing testimonials, endorsements, third-party ratings, predecessor performance, hypothetical performance, or specific investment recommendations in their marketing materials, this gives the\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/2024\\\/05\\\/02\\\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/author\\\/richard-l-chen\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/index.php\\\/author\\\/richard-l-chen\\\/#author\"},\"datePublished\":\"2024-05-02T08:09:00+00:00\",\"dateModified\":\"2024-05-03T16:51:57+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/#website\",\"url\":\"https:\\\/\\\/bdia.pli.edu\\\/\",\"name\":\"Legal Perspectives on Current Regulatory Developments for BDs and IAs\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bdia.pli.edu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"What\u2019s the marketing piece that creates the most compliance risk for RIAs? | Legal Perspectives on Current Regulatory Developments for BDs and IAs","description":"In my opinion, it\u2019s the website. 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With the SEC\u2019s scrutiny of Marketing Rule compliance, I believe the SEC is closely scrutinizing Forms ADV filed by RIAs, and to the extent that RIAs indicate they are referencing testimonials, endorsements, third-party ratings, predecessor performance, hypothetical performance, or specific investment recommendations in their marketing materials, this gives the","og:url":"https:\/\/bdia.pli.edu\/index.php\/2024\/05\/02\/whats-the-marketing-piece-that-creates-the-most-compliance-risk-for-rias\/","article:published_time":"2024-05-02T08:09:00+00:00","article:modified_time":"2024-05-03T16:51:57+00:00","twitter:card":"summary_large_image","twitter:title":"What\u2019s the marketing piece that creates the most compliance risk for RIAs? | Legal Perspectives on Current Regulatory Developments for BDs and IAs","twitter:description":"In my opinion, it\u2019s the website. 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